Protecting your product’s design and function are equally sound IP investments
If your product’s design contributes to its value proposition, you need to protect it to stay profitable. Smart & Biggar explains why.
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Jeffrey Slater
From escalators to dry ice, how to avoid “genericide” in your brand
Victims of genericide include products like dry ice and linoleum, which had trademarks that became known as the generic name for a product or service.
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