Submit an Expert Blog Article
Become a recognized subject matter expert and harness the SEO power of a well-crafted Expert Blog on the Ottawa Business Journal website. Click here to see previous Expert Blogs.
The process is straightforward. Complete the form below to start the process. After submission, the review process can take 2-3 business days. Once approved your submission will be published to the website in a matter of days.
Please note: OBJ reserves the right to refuse publication of an Expert Blog if it doesn’t meet simple criteria: it must be relevant to a local business audience; it must provide valuable information; it must avoid being overtly promotional. Your goal must be to inform, not sell.
What is an Expert Blog?
Expert blogs are articles written by professional service providers to demonstrate their expertise to OBJ’s 100,000 online readers. They provide key information and perspective on topics important to business leaders in the Ottawa metro area and beyond.
An effective blog article can have a lasting legacy by establishing your expertise and credibility to potential clients leveraging the brand recognition and trust of Ottawa Business Journal.
Strong, problem-solution oriented headlines with well-reasoned and digestible information (not sales pitches) can act as a powerful persuasion tool.
Need help creating custom content? Check out our OBJ360 program instead.
Immediate impact, lasting influence
Expert Blogs are featured on the OBJ website, promoted via our email newsletter, and distributed via Google News.
Even after the initial impact, blog articles remain on the OBJ website. This provides ongoing SEO benefit with a link from our website back to yours. But they often can generate years of additional visibility as well.
For example, Michael Citrome, an Ottawa-based tax lawyer published an expert blog to the OBJ website, “Moving provinces? Avoid a surprise tax bill.” The article saw 78 views in the first month, but over the next two and half years generated over 11,000 more views with an average 6 minute, 19 second read time.
Expert Blog features and benefits
$595
- Published on the OBJ website
- Featured on the OBJ.ca website home page and article pages
- Published in the OBJ email newsletter
- Distributed through Google News
- Up to 5,000 characters (approx 1,000 words)
- Add your name and photo as the author
- Add your company name
- Link to your website (strong SEO value)
- Archived on the OBJ website
Great Exposure