Fullscript logo to appear on Senators’ road helmets under new multi-year deal with NHL club

David Sali

June 27, 2025

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The Ottawa Senators have added another software powerhouse to their growing stable of local business partners. The NHL club announced Friday afternoon it has agreed to a “comprehensive, multi-year” sponsorship deal with health-care technology firm Fullscript. Terms of the agreement were not disclosed. Under the new partnership, Fullscript’s name and logo will appear on the club’s road helmets starting next season. In addition, the company’s logo will be shown on the ice at the Canadian Tire Centre and Fullscript will continue to be the title sponsor of the team’s annual Black, Red & Gold Gala, which supports children and youth in the Ottawa-Gatineau region through the Senators Community Foundation. “We have admired the way Fullscript has embraced the community spirit in Ottawa-Gatineau and the values of our two organizations are very much aligned,” Senators owner Michael Andlauer said in a statement. “We are proud to have their name on our helmets, and we’ll have a little extra piece of Ottawa each time we step onto the ice in another city next season.” The deal further cements ties between the Senators and Fullscript co-founder and CEO Kyle Braatz, who also has an ownership stake in the franchise. Braatz said the agreement marks a “proud and strategic milestone” for his fast-growing company, which is on pace to bring in revenue of more than US$1 billion in 2025. “We’re putting our mission – and our brand – on a national stage by joining the Ottawa Senators on their road helmets,” he said in a statement. Fullscript’s logo will occupy the spot on the Sens’ road headgear that was formerly held by another major Ottawa tech firm, supply-chain management software giant Kinaxis. Kinaxis, whose head office is located just down the road from the club’s home rink in Kanata, had sponsored the Sens’ road helmets since 2022. That agreement ended after last season, but the company signed a new three-year deal with the NHL club this week that will see its logo appear on centre ice at the CTC starting this fall. The Kinaxis logo will continue to be shown on the arena’s LED display ring and will also be displayed on the “digital dashboard” during the Senators’ home and select road TV broadcasts. Meanwhile, another Kanata tech firm, Calian Group, also has a partnership with its hometown NHL club. Last fall, the Sens signed a three-year deal with Calian to feature the company’s logo on the team’s road jerseys.