Fresh off a deal that will see made-in-Ottawa television programs broadcast in Singapore, Gusto Worldwide Media says it’s signed a new licensing agreement that will stream its content in the United States.
The Ottawa firm’s latest contract win is with California-based Pluto TV. Unlike subscription-based competitors such as Netflix and Hulu, Pluto TV is a free streaming service that generates revenue through advertising.
The deal covers 75 hours of original Gusto content and includes eight original series as well as four specials. Financial terms were not disclosed.
OBJ360 (Sponsored)
Connecting homebuyers with convenient, attainable options in Ottawa’s west end
Minto Communities has been building new homes, master-planned communities, and condominiums for almost 70 years across North America, always putting homeowners and homebuyers first. To ensure the best quality of
Wonder and amazement is what you’ll discover at these Ottawa museums
This summer, embark on a journey where curiosity knows no bounds by stepping into the world of innovation and wonder at these Ottawa Museums.
“Much of this content has never been seen in the United States,” said Gusto president and CEO Chris Knight in a statement. “We’re very excited to bring even more of our programming to Americans and look forward to a lasting relationship with Pluto TV.”
Gusto, which specializes in culinary programming, has a licensing agreement with Bell for the Canadian distribution of its content. Knight says the growing prevalence of over-the-top internet technology – reducing the reliance on expensive satellite services to broadcast programming – is increasing the global expansion opportunities for the Ottawa firm.