Search Engine Optimization (SEO) for Startups
“Search Engine Optimization (SEO) enables search engines to work in your business’ favour. The goal is to get your company on page one when potential
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How one strategist sold his bosses on innovation
Businesses find it hard to innovate when they’re at the top of their game. Why fix what isn’t broken? But as countless companies have experienced,
Perley Blog: Canadian securities regulators take a look at cryptocurrencies
Are bitcoins a security? They might be, according to the Canadian Securities Administrators (CSA). On August 24, 2017 the CSA released CSA Staff Notice 46-307
How one life-long entrepreneur juggles entrepreneurship and parenting
Ottawa-based digital strategist Erin Blaskie started her first business when she was 21. At the time, she defined success in the same terms many young
It looks like Canada Day in Ottawa caught some attention
Canada Day may be over, but the fun continues as Ottawa plays host through the fall to a number of high-profile events and unique attractions.
Four ways to improve your marketing copy
Marketing your business can feel like a full-time job – a Constant Contact survey reports that small-business owners spend over 20 hours a week in
Extreme weather the new normal? What this means for air travel
As climate change brings unexpected and often sudden changes in weather, the impact on airports, airlines and ultimately air travellers can be significant. Lightning Rain
How cloud based productivity suites can keep you organized
Most entrepreneurs use email and an electronic calendar to stay organized. But cloud-based productivity suites like G Suite and Office 365 give SMB owners a
Seven retailer tips for Black Friday and Cyber Monday
Since migrating north from the United States about a decade ago, Black Friday has become hugely popular with Canadian shoppers. The annual buying frenzy and
Hydro Ottawa integrates cybersecurity into practices to guard against emerging threats
Preventing outages and restoring power usually invokes images of work crews clearing fallen trees and connecting wires atop utility poles. But behind the scenes, Hydro
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The Ottawa Hospital Foundation’s Campaign to Create Tomorrow
The $500-million fundraising campaign is the largest in our city’s history. It will reshape the future of healthcare in Ottawa and beyond.
