Ottawa Senators extend naming rights agreement at Canadian Tire Centre

Fans at the Canadian Tire Centre

While the Ottawa Senators continue to pursue a deal to build a new arena at LeBreton Flats, their current home will be retaining its name for a while longer.

The NHL club announced Friday it has signed an extension on its existing arena rights naming deal with the Canadian Tire Corp. The financial terms and length of the agreement were not disclosed.

The 18,000-seat facility in Kanata has been called the Canadian Tire Centre since July 1, 2013.

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“We are happy to continue our longstanding relationship with Canadian Tire,” Senators president and CEO Cyril Leeder said in a statement. 

“They have been an original sponsor of the team since our inception and having their name on our arena will continue to be a source of pride.”

The agreement comes as the franchise, which broke an eight-year playoff drought this season, is in the midst of negotiations with the National Capital Commission to purchase a 10-acre plot of land at LeBreton Flats, which would allow a new arena to be built closer to the downtown core.

NCC chief executive Tobi Nussbaum told reporters in January talks between the two sides “are continuing.”

The Sens and the NCC, which owns the site just west of downtown, reached an agreement in principle last year that would see the NHL club purchase the land at “fair market value.”

At the time, both sides stressed that there was still work to be done to finalize the details of the deal before the sale goes through.

Nussbaum said earlier this year it could be several months before those details are confirmed. LeBreton Flats was discussed during an in-camera session at a meeting of the NCC’s board of directors this week, but no details of those talks were publicly disclosed.

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