From escalators to dry ice, how to avoid “genericide” in your brand
Victims of genericide include products like dry ice and linoleum, which had trademarks that became known as the generic name for a product or service.
Skip to content
Jamie-Lynn Kraft
Practical steps to protecting great entrepreneurial ideas
The team at Smart & Biggar can help businesses establish an internal IP strategy that can maximize the effectiveness of their patents and trademarks.
Get our email newsletters
Get up-to-date news about the companies, people and issues that impact businesses in Ottawa and beyond.
By signing up you agree to our Terms of Use and Privacy Policy. You may unsubscribe at any time.
The Latest
Video
OBJ360
Sponsored
Sponsored
The Ottawa Hospital Foundation’s Campaign to Create Tomorrow
The $500-million fundraising campaign is the largest in our city’s history. It will reshape the future of healthcare in Ottawa and beyond.
EXPERT BLOGS
Didn’t we just do this? More changes coming to the Ontario Construction Act
Victoria Morvillo and Dan Leduc
Do I need an engineer for my construction project?
LRL Engineering
