‘No longer viable’: Ontario electronics retailer Factory Direct to liquidate stores

factory direct

An Ontario court has given Factory Direct permission to liquidate its stores as it begins winding down the business. The retailer has two Ottawa locations, with one on Merivale Road and one in Gloucester.

Court documents show the discount electronics and home goods retailer wanted to close its 14 stores in the province because it has found the business is “no longer viable.”

Factory Direct says it has experienced declining sales and increased costs that led to operating losses of about $1.7 million in the 11-month period ended Nov. 30.

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The Vaughan-based retailer says inflation has resulted in falling demand for its products, which include many non-essential goods like televisions.

It also notes that it has seen increased competition as more online marketplaces and wholesalers launch direct-to-consumer businesses.

Factory Direct, which was founded in 1995, has about 200 employees who will be terminated as business operations wind down.

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