Fuel Industries announced Wednesday former president Chris Greenfield has returned to his role after 11 years away from the company.
The digital agency with offices in Los Angeles and Ottawa said Mr. Greenfield will lead the firm’s expansion of “delivery of gamification” as well as its customer rewards and loyalty-building experiences.
“Chris was instrumental in establishing Fuel’s foundation over 10 years ago,” founder and CEO Mike Burns said in a statement. “After an impactful decade making his mark at some of the leading Omnicom agency banners, we’re thrilled to welcome Chris back to Fuel to take us to the next level.”
OBJ360 (Sponsored)
![Ottawa business growth survey with Welch LLP](https://assets.obj.ca/2024/07/WBGS-2024_1280x720_Promote-report-300x169.jpg)
Ottawa’s growth is at an inflection point
One thing the Welch LLP Business Growth Survey taught us this year is most of the business community thinks we’re on track, but have a ways to go.
![Chef Yannick Anton of the Cordon Bleu](https://assets.obj.ca/2024/06/Chef-Yannick_20240625_104056_0000-300x169.jpg)
Bringing France to Ottawa: Chef Yannick Anton recognized for contributions to the capital food scene
At the age of 14 in Nice, France, Yannick Anton was asked to choose a path for his career. After a few cooking classes in school, and seeing his grandfather
Mr. Greenfield has held a number of jobs since leaving Fuel in 2004. At his most recent stop at Ipsos ASI, he was credited with helping the company become the third-largest global research firm in the world, Fuel said in a statement.
Mr. Greenfield said Fuel’s Ottawa office is right where he wants to be.
“My plan is to build on Fuel’s core strengths … and drive the business even higher,” he said in a statement, adding those strengths include creative innovation, in-depth business intelligence and constantly evolving web and mobile technology platforms.
Fuel has added a number of high-profile customers to its client roster recently, including NASCAR and the National Football League.
Mr. Greenfield will oversee both the Los Angeles office and the Ottawa office, managing a staff of 150 people.