Search Engine Optimization (SEO) for Startups
“Search Engine Optimization (SEO) enables search engines to work in your business’ favour. The goal is to get your company on page one when potential
Skip to content
Rogers Communications
How one strategist sold his bosses on innovation
Businesses find it hard to innovate when they’re at the top of their game. Why fix what isn’t broken? But as countless companies have experienced,
How one life-long entrepreneur juggles entrepreneurship and parenting
Ottawa-based digital strategist Erin Blaskie started her first business when she was 21. At the time, she defined success in the same terms many young
Four ways to improve your marketing copy
Marketing your business can feel like a full-time job – a Constant Contact survey reports that small-business owners spend over 20 hours a week in
How cloud based productivity suites can keep you organized
Most entrepreneurs use email and an electronic calendar to stay organized. But cloud-based productivity suites like G Suite and Office 365 give SMB owners a
Seven retailer tips for Black Friday and Cyber Monday
Since migrating north from the United States about a decade ago, Black Friday has become hugely popular with Canadian shoppers. The annual buying frenzy and
How to create an outstanding customer experience
“Customer experience” is more than just customer service – it’s all the interactions that customers have with your company, from advertising to purchasing and beyond,
Four tips for creating a customer loyalty program
Customers love getting freebies and rewards. Airlines and retail chains have long tapped into this desire, using loyalty programs to keep buyers coming back. Increasingly,
Four tech tools to help keep your customer service on track
These days, technology allows small businesses to deliver more-efficient customer service and support via services such as live chat and mobile alerts, while simultaneously gathering
Domain Names and Your Business
Most businesses choose domain names associated with their brand, products or services, therefore choosing the right one is usually straightforward – to a point. Making
Get our email newsletters
Get up-to-date news about the companies, people and issues that impact businesses in Ottawa and beyond.
The Latest
Video
OBJ360
Sponsored
Sponsored
The Ottawa Hospital Foundation’s Campaign to Create Tomorrow
The $500-million fundraising campaign is the largest in our city’s history. It will reshape the future of healthcare in Ottawa and beyond.
EXPERT BLOGS
Sueling Ching
