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Four tips for creating a customer loyalty program

Strategies to help you keep customers coming back for more.

A smiling man hands two drinks over a counter.
A smiling man hands two drinks over a counter.

Customers love getting freebies and rewards. Airlines and retail chains have long tapped into this desire, using loyalty programs to keep buyers coming back. Increasingly, shoppers want perks from smaller companies, too. 

Read the tips on the Rogers Business Forum