For an entrepreneur, growth can mean increasing sales, attracting investment and/or improving brand awareness among a target market. Increasingly, growth also means building strategies around how to market a small business online.
With 80% of Canadians now shopping online and millennials accounting for 33% of all online purchases in Canada, it’s vital that e-commerce retailers in particular understand what drives this group’s buying patterns.
For the past 160 years, the Chamber has been one of the most active and vocal groups participating in the commercial evolution and transformation of our region.