Company: An AI document composer that builds winning proposals.
Education: Bachelor of engineering (electrical), McGill University (2005)
How Minimax built a straight-forward and steady road to success
“Peace of mind transportation from our family to yours” is Minimax Express Transportation’s motto, and that sums up the Poirier family’s approach to business.
There’s no better time to experience Smiths Falls
Smiths Falls is the friendliest town, and one that serves up big adventures as well, like historic architecture, a vibrant downtown and welcoming small-town charm.
Charitable involvement: Professional Engineers Ontario
Biggest biz achievement: Raising over $2 million of capital for reDock.
Biggest biz obstacle: Turning a vision into a sustainable business.
Biggest influence: My co-founder, Amlan Gupta, on the importance of spending more time analyzing before acting. I’ve learned the hard way that hasty business decisions cost significantly more than the effort of thinking the situation through.
Biggest lesson learned: The importance of focusing on a single thing you can become a world leader at. I used to be very opportunistic about chasing business opportunities, but each push was in a different direction and didn’t contribute momentum to our flywheel. To get from good to great, each effort has to synergize with the others.
First job: Selling beauty products on the streets of London
Advice I’d give the younger me: Start your business with a sales and marketing co-founder and don’t start scaling before having validated your product and market fit.
What’s left to do: Find inner peace amid the relentless stream of challenges that life throws at entrepreneurs.
Favourite pastimes: Spending time with my three boys and playing video games.
I’m currently reading: Getting Things Done by David Allen
Favourite movie: The Founder
Favourite song: What Else is There? by Röyksopp
Favourite local pro sports team: Ottawa Redblacks
Favourite local summer event: Ottawa Jazz Festival
Preferred social media platforms: Facebook, Linkedin
Twitter handle: @pocharlebois