Ottawa’s International Datacasting Corp. says it’s landed a fresh deal to sell broadcasting network infrastructure to Mexican broadcaster Televisa Radio.
The local firm, which is now a subsidiary of Novra, csays the new network will be “the most advanced system of its type” in Mexico.
In addition to distributing audio broadcast signals, the network will support targeted advertising and custom content insertions for remote stations, among other features.
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Financial terms of the deal were not disclosed.