Ottawa is experiencing a surge in new industries and startups, positioning itself as a growing hub of innovation at home and abroad. For emerging companies, standing out in competitive markets is critical. Among the tools that can drive their success, television advertising offers a unique opportunity to build brand recognition, credibility, and accelerate growth—with the analytics to prove it.
Why TV Advertising is Essential for Startups
Startups often gravitate toward digital advertising, drawn by its perceived affordability and flexibility. However, TV advertising remains a powerhouse for brand awareness and driving measurable results. Linear TV’s unparalleled mass reach and cost-effective CPMs make it an ideal top-of-funnel strategy while delivering something digital can’t: instant credibility with diverse audiences at scale.
Success Stories Across Industries
In my experience overseeing Analytics at Kingstar Media, TV’s versatility is industry-agnostic. DTC brands ranging from apparel, furniture, skincare, health/fitness to fintech, food delivery, and online dating, have all seen success leveraging television in their campaign strategy. Some report triple ROI with CPMs on par with digital rates, all while boosting brand legitimacy.
Even B2B companies—often reliant on direct outreach—have found that television broadens their reach. By creating upper-funnel awareness, B2Bs can complement their targeted efforts and rival the success of enterprise giants.
Making TV Accessible for Startups
There’s a common misconception that TV advertising is over-priced and under-reported. However, a performance-first model ensures that every dollar spent on TV advertising delivers tangible value, from increased website traffic to higher sales conversions. Through strategic placement, such as selecting effective station mixes and time slots, startups can maximize results without exceeding their budgets.
Additionally, established relationships with Canada’s top media providers, such as Bell, Corus, and Rogers, ensure access to exclusive pricing and placements that help startups compete on a larger stage. For businesses seeking to grow, this translates into more effective spending and faster returns.
Why Kingstar Media?
For over 25 years, Kingstar Media has been at the forefront of performance-driven advertising, combining expertise with a commitment to accountability. Every campaign is meticulously tracked, attributing ad spend to outcomes like calls, site traffic, and conversions. This transparency builds trust and ensures startups see the immediate value of their investments.
Kingstar has helped countless businesses succeed in competitive markets, consistently delivering exceptional returns. By leveraging deep market knowledge and strategic relationships, Kingstar is the ideal partner for startups in Ottawa’s diverse business ecosystem.
Take the Next Step
As Ottawa’s startup scene continues to thrive, businesses need strategies that help them stand out. Television advertising is a proven way to drive awareness, build credibility, and achieve measurable results. To learn more, connect with Sophia Vick, Senior Director of Media and Analytics, at sophia@kingstarmedia.com or LinkedIn.
With the right partner, your business can lead the way.
