Assent, the leading solution provider in supply chain sustainability management, has appointed Laurie Azaria Klausner as Senior Vice President, Marketing. Laurie will lead Assent’s global marketing strategy and leverage expertise in driving digital marketing transformations and brand impact for customer growth and engagement. Assent unifies platform, people, and AI-powered supplier intelligence to future-proof supply chains amid global disruption.
“Laurie brings an exceptional combination of leadership and vision to Assent. Her track record in building high-performing teams and driving successful go-to-market strategies makes her a valuable addition to our team,” said Andrew Waitman, Assent’s CEO. “Her expertise will accelerate unparalleled value to manufacturers navigating today’s supply chain sustainability challenges.”
Laurie has over 20 years of senior leadership experience in B2B marketing, demonstrating proven success in delivering data-driven, multi-channel marketing programs that showcase AI innovation, drive global sales and fuel product growth. Most recently, she served as Senior Vice President, Marketing at LEAP Legal Software, where she led strategic marketing initiatives with a focus on go-to-market strategy, lead generation, and sales enablement to drive revenue growth.
“Assent has built an incredible reputation as a leader in supply chain sustainability, and I’m thrilled to join the team at such an exciting time,” said Laurie Azaria Klausner, SVP of Marketing at Assent. “The opportunity to drive meaningful impact for manufacturers worldwide is truly compelling. I look forward to using AI and data analytics to drive marketing effectiveness, amplify Assent’s brand and grow our global presence. We will embrace customer-centric marketing strategies to personalize consumer experiences and deepen engagement.”
The hire follows Assent’s achievement of over $100 million USD ARR in 2024. To learn more, visit www.assent.com.
Assent
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