As the guiding force behind Indiva’s financial success, Jennifer Welsh helped elevate the cannabis company’s branding, bringing the business – and revenues – to new heights.
Welsh was responsible for creating the company’s financial structure, building it from the ground up and ensuring the team had a proper resource planning system in place.
She played a pivotal role in acquiring millions of dollars in equity financing for the business and in commercializing the company’s key product – cannabis edibles.
Her diligent planning and securing of capital ensured the company’s solvency during the nearly four-year process and set the business up for future growth and success.
Overseeing the finance, IT and HR functions of the company, Welsh helped grow the business from a startup to a multimillion-dollar company in a matter of years.
She was instrumental in taking the company public in 2017 and has continued to strengthen its place in the Canadian economy ever since.
Welsh continues to use her financial prowess outside of work, serving as the treasurer of iSisters Technology Mentoring, a charity aimed at empowering women through technology. Since joining the program’s board two years ago, she has helped increase the number of women reached to more than 3,000.