Crossing the Rubicon: How Team Rubicon Canada, led by military veterans, aids victims of natural disaster

Special event emceed by former network anchor and Canadian journalist Kevin Newman with former US ambassador Bruce Heyman as guest speaker

Team Rubicon Canada board members Paul McCarthy and Kristina Davis at the Salute to Service reception hosted by the non-profit organization at 50 Sussex on Monday, Oct. 2, 2023. Photo by Caroline Phillips
Team Rubicon Canada board members Paul McCarthy and Kristina Davis at the Salute to Service reception hosted by the non-profit organization at 50 Sussex on Monday, Oct. 2, 2023. Photo by Caroline Phillips
Editor's Note

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The weather was finally on Team Rubicon Canada’s side last night as the humanitarian organization hosted a large event in Ottawa to raise awareness and support for the tremendous work its volunteers do to help people affected by natural disasters.

Retired network news anchor and Canadian journalist Kevin Newman and former U.S. ambassador to Canada, Bruce Heyman, came to town to serve as emcee and guest speaker, respectively, for the Salute to Service event. 

The sponsored reception, held at scenic event space 50 Sussex, offered tasty bites from different regions of Canada and featured an immersive experience called Calm in the Storm. Everyone got buffalo plaid-hooded blankets as parting gifts, not that you needed them with the summer-like temperatures that stuck around that night.

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Team Rubicon Canada has completed 100 missions since it first formed in 2016 in response to the Fort McMurray, Alta. wildfires. More recently, its volunteers have been serving communities in Nova Scotia, helping with the cleanup after flash flooding, wildfires and post-tropical storm Fiona.

“When trouble comes, they run toward it,” said Newman. “When there are natural disasters – and we all know that those are happening more often – they get the call, they pick up their go bags (survival kits) and they head toward them. Most importantly, they stick around, and they stick around longer than most other organizations do.

“They cut the trees, they remove the trees, they drain those basements, they help restore power, they help sift through the rubble of people’s lives to find mementos that matter to them. It’s the kind of strong and sustained help that really nobody else provides.”

The stage upon which the speakers stood that night was surrounded by dozens of symbolic sandbags.

 

Retired news anchor and journalist Kevin Newman emceed a special event held at 50 Sussex on Monday, Oct. 2, 2023, for Team Rubicon Canada, a military veterans-led humanitarian organization that specializes in natural disaster response. Photo by Caroline Phillips
More than 200 guests attended the Salute to Service reception hosted by Team Rubicon Canada at 50 Sussex in Ottawa. Photo by Caroline Phillips
Bruce Heyman, former U.S. ambassador to Canada, was the guest speaker at the Salute to Service reception held Monday, Oct. 2, 2023, at 50 Sussex to raise awareness for Team Rubicon Canada, a non-profit humanitarian organization specializing in disaster response. Photo by Caroline Phillips

 

Team Rubicon Canada has two board members from Ottawa: Kristina Davis, senior director of corporate communications and government relations at Calian (it delivers a wide range of services and solutions to the aerospace and defence industry) and board vice chair Paul McCarthy. He used to work for the Minister of Veterans Affairs as director of policy, and can appreciate how important organizations like Team Rubicon are for creating veteran engagement. Many of its volunteers have served in the military.

“Oftentimes, when people leave the (Canadian Armed) Forces, they’re very successful in private life; they’re gainfully employed, but they still have that thing that’s missing,” McCarthy told OBJ.social of the renewed sense of community, identity and purpose that Team Rubicon Canada provides.

Canada’s chief of defence staff, Gen. Wayne Eyre, and deputy minister of Veteran Affairs, Paul Ledwell, attended. So did Ottawa business and community leader Mark Zekulin, who last year pledged $25,000, plus a promise to match another $10,000 in donations, to Team Rubicon Canada when it was cleaning up debris following the violent derecho storm that hit Ottawa and other regions. Zekulin, former president and CEO of Canopy Growth, is executive chair of Invert, a specialized carbon emissions reduction and offsetting company.

From left, Bryan Riddell, CEO of Team Rubicon Canada, a military veterans-led humanitarian organization, with Canada’s chief of defence staff, Gen. Wayne Eyre, at the Salute to Service reception held at 50 Sussex on Monday, Oct. 2, 2023. Photo by Caroline Phillips
From left, former U.S. ambassador to Canada, Bruce Heyman, with Canadian explorer, educator and environmentalist Geoff Green, president and founder of the Students on Ice Foundation, at the Salute to Service reception hosted by Team Rubicon Canada at 50 Sussex on Monday, Oct. 2, 2023. Photo by Caroline Phillips
From left, Team Rubicon Canada supporter Mark Zekulin, executive chair of carbon-reduction company Invert, with the company’s product manager, Derik Lawlis, during the Salute to Service reception hosted by Team Rubicon Canada at 50 Sussex on Monday, Oct. 2, 2023. Photo by Caroline Phillips
Melissa Cotton, director of government affairs for presenting sponsor CN Rail, with Team Rubicon Canada board vice chair Paul McCarthy at the Salute to Service reception held at 50 Sussex to raise awareness for the military veterans-led humanitarian organization. Photo by Caroline Phillips

Heyman spoke of the volunteers as “heroes” for the time and effort they give to provide disaster response and community support. “These women and men who already served their country with unwavering commitment continue to serve as a beacon of hope and resilience in a time of crisis.”

He praised the volunteers for the sense of normalcy they bring to people’s lives when chaos reigns, and for the compassion and empathy they give to all those they help. “I don’t need to tell all of you that we’re in a world where division seems to grow stronger every day, but they remind us of the power of unity and solidarity. They bridge gaps, they create connections, they inspire others to join in on their mission,” said Heyman, who’s currently co-chair of the advisory board for the Wilson Center’s Canada Institute, the largest policy research program on Canadian affairs outside Canada.

Heyman touched on recent climate events, focusing on the Canadian wildfires and the resulting smoke that decreased air quality and created health hazards across the United States, including in his hometown of Chicago. 

“Disasters don’t know borders. We’re kind of in this together,” said Heyman while pointing to Team Rubicon as the perfect example of people working together to make a difference. “It’s a symbol of the best of humanity.”

Team Rubicon got its start in the United States in 2010. It has 30,000 trained veterans and first responders, and goes on missions throughout the U.S. and around the world. The room heard from co-founder and executive chairman Jake Woods via video. 

Bruce Heyman, former U.S. ambassador to Canada, was the guest speaker at the Salute to Service reception held Monday, Oct. 2, 2023, at 50 Sussex to raise awareness for Team Rubicon Canada, a non-profit humanitarian organization specializing in disaster response. Photo by Caroline Phillips

Heyman’s remarks revealed that his fondness for Canada remains strong. He took a moment to thank his friends and neighbours to the north for their support during Hurricanes Katrina and Sandy. “Thank you, Canada. Thank you for being there for us in our time of need. Thank you, over and over and over again.”

As well, the crowd heard from Team Rubicon Canada’s CEO, Bryan Riddell. The veteran of the Canadian Army and Special Forces served 12 years in the military, including operational deployments to Iraq and Afghanistan. He’s also a former professional lacrosse player.

Riddell shared a story that blended different accounts of how Team Rubicon volunteers have helped victims of natural disasters. “The story illustrates more than just the harrowing power of nature or the unpredictability of life,” said Riddell. “It underscores the immense difference made by individuals … It’s about human connection, resilience, and the incredible lengths to which we can go to uplift one another in the most dire of circumstances.

“We’re all capable of stepping up, of lending a hand, of being the voice on the other end of the line saying, ‘We are here for you’. We cannot control the storms life throws at us but we can choose to be, like each of these sandbags, a source of reinforcement to help communities not merely survive but thrive through adversity.”

The stage at the Team Rubicon Canada reception was surrounded by dozens of sandbags placed there by guests. Photo by Caroline Phillips
From left, Cliff Trollope, a former officer with the Canadian Forces, with retired major general David Fraser, Canada’s chief of defence staff, General Wayne Eyre, Omar Abouzaher, regional vice president for BMO, and Paul Ledwell, deputy minister of Veteran Affairs, at 50 Sussex to raise awareness for Team Rubicon Canada, a non-profit humanitarian organization specializing in disaster response and led by military veterans. Photo by Caroline Phillips
From left, Shaun McEwan, president of ADGA Group Consultants, with his wife, Lorraine Mastersmith, firm managing partner (internal) at Gowling WLG, and Andrée Paige, d
Bruce Heyman, former U.S. ambassador to Canada, was the guest speaker at the Salute to Service reception held at 50 Sussex on Monday, Oct. 2, 2023, in support of Team Rubicon Canada. Photo by Caroline Phillips
From left, Calian Group employee Diane Sauvé with her colleagues, Team Rubicon Canada board member Kristina Davis, Nancy Clune Lefler and Dolores Broz-Pelletier, at the Salute to Service reception held at 50 Sussex on Monday, Oct. 2, 2023, in support of Team Rubicon Canada. Photo by Caroline Phillips
Team Rubicon Canada CEO Bryan Riddell at a special reception held at 50 Sussex on Monday, Oct. 2, 2023, to raise awareness for the military veterans-led humanitarian organization, which specializes in disaster response. Photo by Caroline Phillips
From left, Vanessa Lamarre, a senior consultant at Rubicon Strategy, with Team Rubicon Canada board chair Geordie Young, Elizabeth Roscoe, senior vice president of public affairs at Rubicon Strategy, and Young’s wife, Karen Greve Young, CEO of Futurpreneur Canada,
Guest Jacob Abella with Rosemary Thompson, v
From left, Cheryl Fougere, senior manager of government relations for Rogers Communications, with MJ Naim Brown, Rogers Communications major accounts director Donna-Lee MacLean, former U.S. ambassador to Canada, Bruce Heyman, guest Tina Martins, and Jason Spalding, director of people operations for Team Rubicon Canada,
Anthony Carricato, d
Joe Armstrong, CEO of Eraii Consulting, was one of the guests seen adding a sandbag to the growing pile surrounding the stage at the Salute to Service reception hosted by Team Rubicon Canada at 50 Sussex in Ottawa on Monday, Oct. 2, 2023. Photo by Caroline Phillips
From left, artist Wilmer Aburto with Nick Masciantonio, owner of CommuniquéDirect Studios, Melanie Mitra and artist Colin Menzies outside the Calm in the Storm immersive experience created and led by Aburto and Menzies in collaboration with Team Rubicon Canada. Photo by Caroline Phillips
Guests were invited to see the immersive experience, Calm in the Storm,
caroline@obj.ca

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