After his four-year tenure as CEO of Ottawa-based digital-asset custodian Brane Trust ended when the company was acquired in late 2023, Adam Miron found himself with time on his hands. As it turned out, his sabbatical from the business world was short-lived. Within a few months, the serial entrepreneur was back in the fray, doing […]
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After his four-year tenure as CEO of Ottawa-based digital-asset custodian Brane Trust ended when the company was acquired in late 2023, Adam Miron found himself with time on his hands.
As it turned out, his sabbatical from the business world was short-lived.
Within a few months, the serial entrepreneur was back in the fray, doing what he says he loves best: helping other founders make their own dreams a reality.
In June, Miron and former Brane Trust president Matt Pierce quietly incorporated a new consulting venture called Founded Partners. Miron says the new enterprise – which he officially “introduced” in a LinkedIn post last week – gives him and Pierce a chance to tap into their own unique strengths, offering entrepreneurs strategic advice for the long term as well as immediate, practical assistance with tasks that need to be done now.
“I’ve done a lot of things with a lot of different companies, and this is sort of the help that I always wanted,” says Miron, who’s probably best-known for being one of the founders of Gatineau-based cannabis producer Hexo.
“Advising businesses is what I think I was born to do, and this is the perfect vehicle for me to do that.”
As chief advisor, Miron describes his new role as offering business leaders “strategic guidance … and frankly a little bit of companionship, because particularly for founder-led companies, it’s pretty lonely at the top. Sometimes when you’ve got these issues and these concerns, you don’t really have anyone to talk to about it.”
Miron says that while he focuses on “big-picture” issues such as helping founders chart an exit strategy, Pierce helps clients address more immediate concerns, whether it’s creating the right pitch deck to attract investors or calculating quarterly sales forecasts.
So far, Miron says, it’s been a happy marriage.
“We get along very well because we’re very different people,” he explains, noting that while he tends to gravitate toward the “human capital” side of business, Pierce is “very analytical and has a natural tendency to dive very deeply into the details” of a particular problem.
“We complement each other very nicely in that regard.”
Miron jokes that 20 per cent of what he now does is therapeutic for entrepreneurs, and the other 80 per cent is dispensing practical business advice.
“And some days,” he adds, “that ratio is switched.”
Indeed, Miron says his clients can expect to find a sympathetic ear from a man who’s been through the entrepreneurial wars and has the scars to prove it.
