Fastest Growing Companies #9: Power of web analytics driving Napkyn’s growth

Big data has become big business for Ottawa-based Napkyn.

The consulting company specializes in setting up major e-commerce sellers with web analytics tools. CEO Jim Cain says this year alone, Napkyn has been selected as the analytics agency of choice for five clients with annual revenues of more than a billion dollars.

The company continues to make major strides and is appearing on OBJ’s Fastest Growing Companies list for the second year in a row.

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Since 2009, Napkyn has specialized in demonstrating how web analytics tools can inform major corporate decisions at the boardroom level. The firm helps organizations “understand how their digital business is performing, how much it costs and what they can do to improve it,” says Mr. Cain.

Further to that, Napkyn shows clients how to use analytics tools to achieve big-picture objectives.

“Often we have conversations with senior executives … who don’t realize how powerful their web analytics and Google Analytics can be as far as solving some relatively complicated business problems,” he says.

Mr. Cain says that historically, web analytics tools “have tended to be something that has been implemented in the marketing department to get some basic stats and targets.”

With progress being made in refining the tools, he says companies are realizing they can be used for broader purposes.

“What’s happened over the last five years, in particular, is that those types of tools are getting so much more sophisticated,” Mr. Cain explains. “You’re able to really understand the return on investment of your marketing activities.”

Napkyn is a top 10 Google Analytics premium partner globally, which has been a huge advantage for securing new customers.

“We’re starting to get a lot more introductions directly from Google for companies who want to take advantage of Google Analytics,” Mr. Cain says, adding he and his team are excited about the recent re-launch of Google Analytics Premium, which has become available with the suite of services in Analytics 360.

Since Napkyn has extensive experience working with these tools, Mr. Cain predicts “very fast growth continuing to come in the next year or two years, being one of the lead partners with these tools.

“The good reputation that we’ve developed over the last few years has started to really turn into opportunities for us.”