As an engineer who also earned a degree in English literature, Amanda Holtstrom has always been fascinated by how people interact with technology. She’s employing that unique skillset to its fullest at Ross Video, an Emmy-award-winning producer of equipment and software used in the production of live events.
At Ross, Holtstrom helps ensure that the firm’s technicians and developers can communicate effectively with each other via a platform called Dashboard that allows one person to manage various software systems, often for an entire stadium.
Holtstrom’s 15-year career has seen her excel in the fields of logistics, insurance, transportation, entertainment, commodities, engineering and health care with development teams based all over the world.
After two years of COVID slowdowns, this festive season is extra special for local business owners and vendors like the Mehra family.
Before joining Ross Video last year, she had a successful career at OpenText, where she helped grow the company’s product design team from three people to more than 20 and was directly involved in the creation of more than 50 products.
An avid reader, Holtstrom also has a bit of an adventurous streak – she once climbed Mt. Kilimanjaro. A highly sought-after public speaker at tech events, she’s also helped fundraise for Girl Develop It, an organization that encourages girls to get into coding.