The study also found that Canadians have a high ability to detect whether a brand demonstrates a short-lived act of compassion to take advantage of the pandemic.
The Liberals are extending rent and wage programs while at the same time phasing in hiring subsidies, microgrants to help companies move online and allowances for capital investment expenditures.
Critics say the federal Canada Recovery Sickness Benefit has had poor uptake because it is more akin to the government's employment insurance program than paid sick days.