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A paper outlining the components of SEO.

Search Engine Optimization (SEO) for Startups

“Search Engine Optimization (SEO) enables search engines to work in your business’ favour. The goal is to get your company on page one when potential

People talk in a backstage seating area.

How one strategist sold his bosses on innovation

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Businesses find it hard to innovate when they’re at the top of their game. Why fix what isn’t broken? But as countless companies have experienced,

How one life-long entrepreneur juggles entrepreneurship and parenting

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Ottawa-based digital strategist Erin Blaskie started her first business when she was 21. At the time, she defined success in the same terms many young

One of the hedge sculptures created for MosaiCanada 150.

It looks like Canada Day in Ottawa caught some attention

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Canada Day may be over, but the fun continues as Ottawa plays host through the fall to a number of high-profile events and unique attractions.

Four ways to improve your marketing copy

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Marketing your business can feel like a full-time job – a Constant Contact survey reports that small-business owners spend over 20 hours a week in

Extreme weather the new normal? What this means for air travel

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As climate change brings unexpected and often sudden changes in weather, the impact on airports, airlines and ultimately air travellers can be significant. Lightning Rain

Several people collaborate on work at a table.

How cloud based productivity suites can keep you organized

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Most entrepreneurs use email and an electronic calendar to stay organized. But cloud-based productivity suites like G Suite and Office 365 give SMB owners a

Seven retailer tips for Black Friday and Cyber Monday

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Since migrating north from the United States about a decade ago, Black Friday has become hugely popular with Canadian shoppers. The annual buying frenzy and

A graphic of a lock highlighted by blue lights.

Hydro Ottawa integrates cybersecurity into practices to guard against emerging threats

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Preventing outages and restoring power usually invokes images of work crews clearing fallen trees and connecting wires atop utility poles. But behind the scenes, Hydro

How to create an outstanding customer experience

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“Customer experience” is more than just customer service – it’s all the interactions that customers have with your company, from advertising to purchasing and beyond,