Submit a Guest Blog Article
OBJ Guest Blogs are a marketing feature designed for subject matter experts based in Ottawa. They allow local experts and influencers to connect with OBJ’s exclusive audience and harness the SEO power of content posted to OBJ.ca website, the city’s most important source of local business news and information. Click here to see previous Guest Blogs. The process is straightforward. Complete the form below to start the process. After submission, the review process can take 2-4 business days. Once approved your submission will be published to the website in a matter of days.
What is an OBJ Guest Blog?
Guest Blogs are articles written by professional service providers and business experts to provide relevant and useful information to OBJ’s 100,000 online readers. They provide key information and perspective on topics important to OBJ’s exclusive audience. An effective blog article can have a lasting legacy by establishing your expertise and credibility to potential clients leveraging the brand recognition and trust of Ottawa Business Journal. Strong, problem-solution oriented headlines with well-reasoned and digestible information (not sales pitches) can act as a powerful persuasion tool. Guest Blogs are written in the first person, by a single recognized author and do not include gratuitous use of back links. Need help creating custom content? Check out our OBJ360 program instead.
Requirement: Informational, not promotional
OBJ reserves the right to refuse publication of a Guest Blog if it doesn’t meet simple criteria: it must be relevant to a local business audience; it must provide valuable information; it must avoid being overly promotional. Your goal must be to inform, not sell. Submitted articles should have fewer than 1,000 words.
Immediate impact, lasting influence
Guest Blogs are featured on the OBJ website, promoted via our email newsletter, and distributed via Google News. Even after the initial impact, blog articles remain on the OBJ website. This provides ongoing SEO benefit with a link from our website back to yours. But they often can generate years of additional visibility as well. For example, Michael Citrome, an Ottawa-based tax lawyer published a blog titled: “Moving provinces? Avoid a surprise tax bill.” The article saw 78 views in the first month, but over the next two and half years generated over 11,000 more views with an average 6 minute, 19 second read time.
Guest Blog features and benefits
- Published on the OBJ website
- Featured on the OBJ.ca website homepage
- Published in the OBJ email newsletter
- Distributed through Google News
- Up to 5,000 characters (approx 1,000 words)
- Add your name and photo as the author
- Add your company name
- Link to your website (strong SEO value)
- Archived on the OBJ website