When Moe Tabesh, CPA, CGA, B.Comm, founded Numetrica Professional Corp. in 2015, he had one goal: To fix what most small business owners quietly suffer through around messy books, unresponsive accountants, and a never-ending pile of financial uncertainty.
“I kept hearing the same story,” says Tabesh. “Business owners felt lost. They had no real-time numbers, no strategy, and no support – just a last-minute tax bill every year. That’s not how accounting should work.”
So he built Numetrica to be different. It’s a cloud-based, proactive firm that helps small businesses thrive by giving them clarity, control, and confidence in their numbers.
Serving clients across Ottawa and beyond, Numetrica works with entrepreneurs, consultants, Shopify retailers, medical professionals, franchisees, and growing service-based businesses. Whether you’re just getting started or scaling to multiple locations, Numetrica brings the tools and expertise to simplify your finances and help you make smarter decisions.
A technology- and cloud-driven accounting workflow
Tabesh uses cloud accounting to give business owners clarity, control, and real-time insight – without stress or spreadsheet nightmares.
At the heart of its process is a technology-driven workflow built around industry-leading cloud tools:
- QuickBooks Online (QBO) for real-time bookkeeping and financial reporting
- Dext to eliminate paper receipts and streamline expense tracking
- Wagepoint for stress-free payroll that’s always on time
- Dropbox for secure file management and seamless collaboration
“Cloud accounting equals less stress and more control,” Tabesh explains. “You always know where your business stands – no more guesswork, no more waiting.”
Straight, honest accounting talk – no jargon
But beyond the tools, what makes Numetrica truly unique is its team of experienced professionals who deliver real results with straight talk, not jargon. Clients appreciate the team’s honesty, speed, and commitment to removing the overwhelming feeling that can come from accounting.
This summer, Numetrica has launched a free Cloud Accounting Audit for new clients – a no-obligation, 30-minute session to identify inefficiencies, streamline workflows, and uncover hidden opportunities to save time and money. The firm is also expanding specialized services for Shopify sellers and franchise operators who need fast, scalable financial systems they can rely on.
Meet the team
Led by founder Moe Tabesh, Numetrica has grown into a powerhouse team of passionate professionals, including:
- Director of Bookkeeping Jojo Yang
- Director of Payroll Services Vicki Brown
-
Business Advisory Director Elena Ivanona
- Senior Accountants Sherry Guo, Sara Mojtahedi, Bahare Taghinia, Arjun Bassi, Keshav Bassi, Pradeep Patial, and Pinki Rani
- Office Manager Sahar Samsami
Together, this dynamic team supports clients with personalized service, fast response times, and a deep understanding of what small businesses really need to succeed.
Where to Find Numetrica
Ottawa, Ontario
Website: www.numetricacity.ca
Email: info@numetricacity.ca
Instagram: @numetricacity
LinkedIn: linkedin.com/company/numetrica
If your current accountant is hard to reach, slow to respond, or still stuck in spreadsheets — maybe it’s time for something better.
Numetrica makes accounting suck less. Let’s talk.
