Noibu, which helps retailers detect and resolve glitches in their online stores, has signed a deal to provide its software to customers of Austin-based BigCommerce through the Texas e-commerce giant’s app store.
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One of Ottawa’s fastest-growing software companies has integrated its products into a major U.S. e-commerce platform in a bid to accelerate its rapid ascent.
Noibu, which helps retailers detect and resolve glitches in their online stores, has signed a deal to provide its software to customers of Austin-based BigCommerce through the Texas e-commerce giant’s app store.
Noibu co-founder and president Kailin Noivo said the partnership opens the door to thousands of potential new customers for his company.
“That will now tie us to BigCommerce,” Noivo told Techopia this week. “As they bring on more clients, we will see those clients come on to our platform as well.”
BigCommerce, which went public on the Nasdaq exchange in 2020, provides services such as online store creation, marketing and search engine optimization to tens of thousands of businesses in 150 countries.
Noivo noted that list includes about 5,000 enterprise-level customers, most of which are not currently using his firm’s software.
He hopes that will change with the new agreement.
“This could easily poise us for triple-digit growth in the near future from our overall (annual recurring revenue) base,” Noivo said. “What this does for us is it further solidifies our brand as the leading error-monitoring solution being chosen by the largest retailers in the world.”
Noibu’s solution prioritizes finding and fixing errors in e-commerce sites based on their impact on revenue, providing speedy insights to IT professionals to help them quickly spot and resolve problems.
“E-commerce has never been more competitive, which means brands and retailers need to move fast and make smart technology choices,” BigCommerce chief technology officer Brian Dhatt said in a statement.
“With Noibu, we have a deeper level of observability, which will surface and solve problems more quickly, improving the experience of every customer.”
Founded in 2017 as a platform that offered 3D virtual tours of retailers’ brick-and-mortar stores, Noibu shifted its focus to e-commerce bug detection a couple of years later. The move proved fortuitous as the company’s pivot coincided with an explosion in online shopping when brick-and-mortar stores were shuttered during the COVID-19 pandemic.
The Ottawa company, which has 100-plus employees, now helps more than 1,000 e-commerce websites run more efficiently. Its customers include global retailers Champion, Guess, Levi Strauss and Co. and Swarovski.
Last year, Noibu ranked 12th on Deloitte’s Technology Fast 500 list of North America’s top-growing companies with three-year revenue growth of 12,865 per cent.
That followed the firm’s eighth-place finish in the Globe and Mail’s annual list of Canada’s top-performing companies earlier in 2023. Noibu also placed second on OBJ’s 2023 list of top-growing Ottawa-based companies, its second consecutive appearance in the No. 2 slot.
Noivo said despite the global economic slowdown, his company is seeing an “uptick in interest” from potential customers looking for more efficient ways to keep their websites running smoothly.
“If you talk to anyone in the industry, they don’t want their engineers spending 30, 40 per cent of their time debugging,” he explained.
