A prominent Ottawa-based communications and government relations firm is expanding into Quebec and broadening its reach in Canada’s largest market by acquiring a public relations company with a major presence in Toronto and Montreal.
Earnscliffe Strategies announced this week it has reached a definitive agreement to acquire Kaiser & Partners. Terms of the deal, which was signed on Jan. 19 and is expected to close on April 1, were not disclosed.
“This puts us at a scale that we are legitimately a national player,” Earnscliffe CEO Craig Robinson said Tuesday.
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Under the agreement, K&P will become a wholly owned subsidiary of Earnscliffe Strategies.
“I couldn’t be prouder of the agency we’ve built over the past 12 years, starting from a kitchen-table launch and evolving as we broadened our services and sectors,” K&P managing director David Kaiser said in a statement. “Our collaboration with Earnscliffe will provide our clients with even more strategic services and regional support, positioning us to compete on a national level.”
Founded in 1989, Earnscliffe Strategies offers services such as government relations and communications expertise and also conducts opinion research. The 100-employee firm has offices in Ottawa, Toronto and Vancouver.
Kaiser & Partners specializes in services such as media and investor relations. Launched in 2011, the company employs about 40 people and maintains operations in Toronto, Montreal and Ottawa.
Robinson said the transaction will give Earnscliffe a stronger foothold in the Quebec market and bolster its presence in the Greater Toronto Area, especially among clients in the financial services sector.
The two organizations began discussing a potential merger about a year ago when Earnscliffe was looking to partner with Kaiser on some public relations projects.
“As those discussions continued, we realized that there was a lot of complementarity between the organizations,” Robinson explained. “As the conversations continued, we realized that there was too much opportunity there to leave it (as an) informal (alliance).”
