Reached by email on Monday, You.i TV said it had anticipated the shutdown, but that the loss will ultimately have “little material impact on business.” The product itself, though, will continue to feature in the company’s portfolio, with the company calling it “a superior app experience we are very proud of.”
Shomi, a two-year joint effort from telecom giants Rogers and Shaw, failed to rise above the intense competition from web streaming services like Netflix, Hulu and CraveTV.
The 24th edition of the World Partnership Golf returned to Camelot Golf & Country Club on Sept. 11 with a sold-out event and a record-setting fundraising total.
In a statement, Rogers’ senior vice president of content Melani Griffith compared Shomi’s cancellation to a cult-favourite television show being not quite popular enough for a second season renewal. Fans of the Joss Whedon television series Firefly empathize with Shomi’s fate.