You.i TV unfazed by Shomi shutdown

News that streaming service Shomi would be shutting down at the end of November did not seem to dampen spirits at You.i TV, the local company responsible for the application’s user interface.

Reached by email on Monday, You.i TV said it had anticipated the shutdown, but that the loss will ultimately have “little material impact on business.” The product itself, though, will continue to feature in the company’s portfolio, with the company calling it “a superior app experience we are very proud of.”

Shomi, a two-year joint effort from telecom giants Rogers and Shaw, failed to rise above the intense competition from web streaming services like Netflix, Hulu and CraveTV.

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In a statement, Rogers’ senior vice president of content Melani Griffith compared Shomi’s cancellation to a cult-favourite television show being not quite popular enough for a second season renewal. Fans of the Joss Whedon television series Firefly empathize with Shomi’s fate.

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