Xactly Design & Advertising acquires Ottawa’s TrueCourse Communications

Xactly acquires TrueCourse
TrueCourse Communications founder Veronica Farmer chats with Denis Sabourin, founder and CEO of Xactly Design & Advertising. Photo courtesy Xactly Design & Advertising

Xactly Design & Advertising has acquired veteran Ottawa marketing executive Veronica Farmer’s TrueCourse Communications in a marriage of two well-established local agencies. Terms of the deal, which was finalized in late December, were not disclosed. Farmer founded TrueCourse in 2007. Over the years, she expanded the agency while also taking on fractional marketing and operations […]

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