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Three ways to make your home stand out in a competitive market

The spring real estate market is one of the most anticipated times of year in our industry. While this is typically the ideal time to sell your home, there is also more listing inventory, making it important for your property to stand out. Regardless of when you plan to sell, there are a number of key steps you should take to prepare for showings, inspections, and open houses. Here are a few things you will want to consider ahead of putting your home on the market:

  1. Build a marketing plan. There is more to selling your home than putting a for sale sign on the front lawn. With what homes are selling for these days, it might be tempting to jump into the fray and take advantage of the high demand. However, it’s imperative that you have a plan for how your home is going to be marketed. Speak with your Realtor about how they plan to advertise your property. The marketing plan should identify potential and likely buyer profiles for your home to focus on how best to reach those groups. Will they be using social media? What about classic print mediums? And how will they reach buyers both locally and abroad? An effective Realtor will be able to show you a clear marketing plan.

  2. Make necessary repairs and improvements. Investing in major renovations before selling your home isn’t particularly necessary and won’t always increase the value of your home. However, freshening up certain spaces can be beneficial and help the overall appearance of the property. Applying a fresh coat of paint, touching up high traffic areas, and polishing appliances can make a huge difference to the first impression of a potential buyer. To save time, try focusing on key areas like kitchens and bathrooms; small touch-ups really make a difference!

  3. Organize and brighten up your home. Once any necessary repairs are done, it’s time to organize and refresh. With the spring season comes the sunshine, so open up those blinds and curtains to let in some natural light. Additionally, it is a good idea to start decluttering. Potential buyers will open cabinets and closet doors when visiting a home, so it is important to leave these spaces as tidy as possible. A great way to declutter is to start packing; although it may seem too early to do so, you will be surprised by how much space it clears up. Place the things you use the least in boxes or bins and leave them in your garage or storage space. Your home will instantly feel lighter and brighter!

Whether or not you are considering selling your home this spring, starting on these items will help you feel more ready when the time comes to list. Preparing yourself and your home for a busy real estate season is crucial to ensure success in your home selling journey. If you are considering selling your home and aren’t sure where to start, feel free to reach out.

A real estate advisor with Engel & Völkers Ottawa, Caroline chose to return to her beloved city in 2019 after a distinguished career in corporate Canada working in various regions throughout the country. With her business savvy, marketing expertise and ambition, Caroline became publisher of the Ottawa Business Journal and several renowned and iconic magazines, including Elle Canada, Canadian Living, Style At Home, and many more. Caroline is dedicated to the Ottawa community, particularly with issues that affect women and children; she has received distinction as both a Forty Under 40 Award winner and a Queen’s Jubilee Medal for her commitment to these issues and her business accomplishments.