One of Ottawa’s most iconic technology companies is changing its brand after 37 years and boldly looking to the future. Christa Quarles, who has spent two years as CEO, is championing a new corporate brand that better reflects its wide software portfolio, which ranges from CorelDraw to products such as Parallels, which helps users run Windows on a Mac computer.
The new corporate name, a variation on “all you do,” could also help with future acquisitions. Quarles says the company will remain committed to Ottawa – it’s hiring right now – but is also welcoming the freedom of remote work. According to Quarles, Alludo is embracing the future of work and looking to create software that facilitates that. Check out the full conversation, with Ottawa Business Journal CEO Michael Curran, live now.
(Sponsored)
‘Prenup of business law’: Reasonable expectations in shareholder disputes
The scenario: You’re a 60 per cent shareholder. Your business partner holds the other 40 per cent. And you’ve just found a third party who wants to buy you out.
Desjardins Elevator Pitch Competition drives entrepreneurial energy at uOttawa
In uOttawa’s Desjardins Elevator Pitch Competition, a single team member stands before the judges, pitching for three minutes, fielding questions for five. There are no decks, notes, props or prototypes
