Business: Customer experience, feedback and contactless communications as a SaaS offering.
Born: Winnipeg
Biggest business achievement: Founded Benbria (and more recently founding investor of Brokrete Inc. and Hyperion Global Energy). Personally won several Fortune 1000 customers and partnerships at Benbria.
(Sponsored)
Iconic spaces, lasting impressions
The Canadian Museum of History and the Canadian War Museum offer more than beautiful spaces; they provide meaningful settings celebrating heritage, culture and design. An architectural landmark overlooking Parliament Hill
OCOBIA eyes Ottawa BIA expansion as it gears up for election year
Michelle Groulx says it’s not difficult to spot the Ottawa neighbourhoods with their own business improvement area (BIA). That’s because, she says, BIAs are a visual and experiential representation of
Biggest obstacle overcome: Managing the team, investors and customers through a pivot from Benbria’s original emergency notification product lines to the current customer experience SaaS offering.
Biggest influences: Terry Matthews, founding investor at Benbria and longstanding board chair. Infectious and enduring energy, grand vision, tireless persistence, loyalty and keen business sense.
Biggest lesson learned during COVID-19: Be amongst your buyer’s top-three must-have priorities, or find a new buyer. Shutdowns in travel and hospitality decimated budgets and forced reconciliation, including churn of an eight-year key account for Benbria after a zero-based “rethink” of their business plan post-pandemic.
Charitable involvement: Queensway Carleton Hospital Foundation
First job: Instructor at a seasonal sailing club.
