In this first segment of a two-part interview, OBJ Regional speaks with Wilderness Tours president Joe Kowalski about how he carved out an adventure tourism operation on the Ottawa River, rode a demographic wave of success in the ’80s and how his children are bringing fresh ideas to the business.
Kowalski is also frank about the challenges his industry is facing as entertainment options multiply and consumer tastes change.
“The outdoor industry has been shrinking,” he says.
OBJ360 (Sponsored)
Innovative agriculture training programs in the nation’s capital
We are starting to see graduates from La Cité leave their mark in the agri-food sector, thanks to a more recent agriculture training programs.
Innovative agriculture training programs in the nation’s capital
We are starting to see graduates from La Cité leave their mark in the agri-food sector, thanks to a more recent agriculture training programs.
But with new offerings, such as urban rafting experiences out of Britannia Beach and fresh partnerships with Algonquin College, Wilderness Tours is tapping into new markets.
Watch the video above for the full interview.
