Daniel Mackinnon is no stranger to starting a business. After spearheading his own national magazine in 2006, which had a circulation of more than 40,000 copies by its 11th issue, he went on to co-found Blackbook Lifestyle, a boutique marketing and events company that works with some of the city’s most recognizable names.
Since the company’s inception in 2010, Mackinnon has worked closely with brands such as Bayshore Shopping Centre, OSEG and the JUNO Awards, helping to grow his company’s prestige.
Drawing on past business partnerships from his publication days, he continues to expand the business, planning on average 60-70 corporate events per year and increasing the company’s portfolio to include clients outside of Ottawa, working with businesses in Quebec and Alberta.
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In 2018, under Mackinnon’s leadership, the company was also recognized as the city’s top marketing and events agency by LUXE Magazine.
As the owner of a locally based business, Mackinnon has made it a priority for the agency to donate its event planning services and time to charities in Ottawa. To date, the team has donated its services to the Joan of Arc annual Par-Tea fundraiser, the IBD Embassy Chef Challenge, Ottawa Fashion Week and many others.