A coalition of licensed marijuana producers are urging Canadian, provincial and territorial governments to adopt looser advertising guidelines such as allowing for promotion of brands, going against the strict marketing principles recommended by the federal task force.
The Coalition for Responsible Cannabis Branding argued in its proposed guidelines released today that licensed marijuana producers must be able to explain to consumers why their products are better than black market offerings in order to stamp out illicit sales.
That’s in contrast to the federal task force’s recommendation last year that cannabis products should have plain packaging and only allow certain kinds of information to be listed, such as company name, strain and price.
OBJ360 (Sponsored)
Giving Guide: Senators Community Foundation
What we do At the Senators Community Foundation, we share a deep love for our team and our city. Hockey isn’t just about any one of us—it’s about all of
Giving Guide: The Ottawa Hospital Foundation
What we do The Ottawa Hospital Foundation raises funds to support the critical work of The Ottawa Hospital. Much of this work began 100 years ago, when the Ottawa Civic
The federal task force added that advertising restrictions on marijuana should be similar to those imposed on the tobacco industry once recreational cannabis is legal in Canada in July 2018.
The coalition, whose 17 members include Canopy Growth Corp. (TSX:WEED) and Aphria Inc. (TSX:APH), has proposed advertising principles that are more akin to those used in the alcohol industry.
The proposed restrictions include that advertising not be directed or appeal to young people, and only promote a brand but not cannabis in general.
