Ottawa-specific coverage of local business news, including tourism, retail, transportation, city hall and more. Issues related to human resources and philanthropy are often featured.
For an entrepreneur, growth can mean increasing sales, attracting investment and/or improving brand awareness among a target market. Increasingly, growth also means building strategies around how to market a small business online.
Asokan Business Interiors, Star Group and Ottawa D-Squared Construction are among the businesses with local operations that won a federal contract, standing offer or supply arrangement between June 19 and 25.
With 80% of Canadians now shopping online and millennials accounting for 33% of all online purchases in Canada, it’s vital that e-commerce retailers in particular understand what drives this group’s buying patterns.