Eastern Ontario’s Burnbrae Farms has teamed up with the Canadian Premier League as its “official egg partner,” the league announced recently.
The agreement, which runs through 2027, will see the sixth-generation family-owned Burnbrae Farms partner with Canada Soccer, Canada Soccer’s national teams and the Telus Canadian Championship, the highest domestic professional soccer competition in the country.
“We are eggstremely proud to partner with Canada Soccer and the Canadian Premier League to support and fuel Canadian players competing both from coast to coast within Canada and for the men’s and women’s national teams internationally,” said Margaret Hudson, CEO at Burnbrae Farms Ltd., in a news release. “This partnership is aligned with our family values of giving back to local communities, through grassroots and national programs to enhance the lives of Canadians.”
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As part of the agreement, fans of the CPL will be able to share in some of the most exciting minutes of every league match — added time at the end of each half — through EGGstra Time Presented by Burnbrae Farms. Burnbrae Farms will also serve as the new presenting partner of the CPL’s existing Ball Kids program, which gives young people the opportunity to both get closer to the action and participate in bringing a CPL match to life. In addition, Burnbrae Farms will be on-site at select CPL matches, offering product sampling and interactions while also coordinating annual surprise visits with CPL players for youth club teams around the country.
Through its association with Canada Soccer, Burnbrae Farms will become the title sponsor of a new custom content series known as Eat Like a Pro, which will focus on the importance of nutrition and healthy eating habits. It also becomes an official sponsor of Canada Soccer’s CIBC Soccer Fests, a grassroots soccer program.
“Getting to know the people behind Burnbrae Farms as we brought this partnership to life has been a galvanizing experience. We look forward to seeing the impact they will have on the Canadian soccer community as a whole in the next few years,” said Glen Johnson, executive vice-president, Canadian Premier League and Canadian Soccer Business.
Burnbrae Farms is the largest family-owned and operated egg business in Canada and a majority female-owned business, certified as a Women’s Business Enterprise.
The CPL is Canada’s tier 1 domestic men’s soccer league committed to providing opportunities for Canadian players to showcase their abilities on home soil and to gain prominence on the global soccer scene. A link between amateur and professional games in the country, the CPL develops homegrown talent in support of the growth of Canadian soccer domestically and internationally. The CPL, which is contesting its sixth season in 2024, plays in Concacaf and FIFA-sanctioned competitions.
