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You’re an expert at what you do — whether you’re a tech firm in Kanata or a construction firm in Nepean. But does your marketing stand out as much as your work? Or does it sound like Tom, Dick, Harry & Sons down the street? (Great people, strong competitors.) Now, imagine Tom, Dick, and Harry scooped your dream clients because your audience couldn’t tell what makes you different. Join Blair Burchill, Strategy Director + Fractional CMO at Xactly Design & Advertising, to learn why “safe” marketing makes local businesses sorry — and what to do instead. This live broadcast will cover: -- What makes you different, the truth about what you do, and what your audience wants. -- Carving out a unique brand position in apples-to-apples industries. -- Practical tactics to break through crowded markets. -- Creative work that is differentiating, noticeable, and cost-efficient. -- Where AI tools create value.
Cliché is shitté: Escape the fate of unmemorable marketing

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