Ottawa-based GestureLogic’s Indiegogo campaign for its wearable fitness device, LEO, has exceeded its goal just 10 days in.

The campaign, which aimed to raise $50,000 by Aug. 11, sat at $65,945 Tuesday morning, or 132 per cent of its goal.

Now, the company has unveiled new fundraising stretch goals for the product, which is designed to alert users if they are performing an athletic activity such as cycling in a way that may cause injury.  

Should the company hit $100,000, contributors to the Indiegogo campaign will get real-time haptic feedback, allowing them to get LEO notifications without looking at their mobile device.

At $150,000, funders will be allowed to vote on new colours for the device.

And should the company reach $250,000, it will develop an app to track and analyze how users kick a soccer ball.

"Exceeding our Indiegogo goal brings us one step closer to making the most comprehensive fitness tracker available to the market," CEO Dr. Leonard MacEachern said in a statement. "We're thankful for all of the funders thus far who are as passionate about LEO as we are. By hitting our stretch goals, we'll be able to change the way people exercise and understand their bodies, taking fitness to a new level."