WestJet says that its new no-frills, lower-fare airline will be named Swoop.
The Calgary-based company (TSX:WJA) has been gradually revealing details of its new carrier since April.
Last month, WestJet said the new airline would begin service next summer, rather than late this year as initially announced.
OBJ360 (Sponsored)

BAE Systems’ talent, innovation generating Canadian growth and security
BAE Systems has played a vital role in the Canadian defence and security industrial base for more than a century. Since 1911, it has worked with the Canadian Armed Forces

uOttawa grows Kanata North’s presence to meet rising innovation demands
When the University of Ottawa first opened its Kanata North Campus in the heart of Canada’s largest tech park, the goal was clear: To bring researchers, students, and industry closer
The airline said on Aug. 1 that it didn’t expect to get regulatory certificates until the first quarter of 2018.
It also said that the new carrier would reveal its schedule early next year and begin flights next June.
Besides announcing the new name, WestJet said Wednesday it plans to start advance ticket sales in early 2018.