When fellow Forty Under 40 recipient Graeme Barlow and the team at Ottawa digital consultancy Iversoft were looking to expand into the marketing space a few years ago, they knew exactly where to turn.
Shawna Tregunna had become one of the city’s true digital marketing gurus, assembling a growing client base through her company ReSoMe. The agency was acquired by Iversoft in 2017, and Tregunna continued to expand her client portfolio as the head of Iversoft’s marketing and digital service arm.
Along the way, she built on her core expertise in social media marketing to include broader business-to-consumer and business-to-business marketing campaigns for major customers such as Farm Boy and others in industries including retail, manufacturing and e-commerce. As part of Iversoft’s senior management group, Tregunna helped spearhead the firm’s triple-digit revenue growth as it expanded into markets beyond Ottawa such as Toronto and the United States.
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Now, with the COVID-19 pandemic wreaking havoc with the economy, Tregunna has shifted gears once again and returned to her entrepreneurial roots.
As part of Iversoft’s move to spin off its marketing division, Tregunna has left the firm to launch her own marketing agency. Her firm will continue to work with Iversoft’s former marketing clients, many of which will also remain Iversoft customers for web and app development services.
In addition to her marketing acumen, Tregunna is also a sought-after speaker and a tireless promoter of the capital’s entrepreneurial community through her work with organizations such as the Founder Institute and Startup Ottawa.
