Celebrity bidding war for Ottawa Senators could be a boon for the franchise: experts
The celebrity faceoff for minority ownership of the Ottawa Senators could lift the team’s profile and give stars a safe way to park their money,
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The Weeknd
From Roots to Canada Goose, Canadian retailers use collaborations to woo customers
“Collaborations let us leverage other people’s creativity by allowing them to play around with our iconic outerwearpieces.”
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