Businesses find it hard to innovate when they’re at the top of their game. Why fix what isn’t broken? But as countless companies have experienced, organizations that stick with the status quo become more vulnerable to disruption by competitors and new business models.
How does one make the case for change inside a corporation before it’s too late? Even within organizations that form small teams to examine opportunities for innovation, the process of persuading business leaders to actually invest in new approaches requires a strategy all its own.
