Marketing your business can feel like a full-time job – a Constant Contact survey reports that small-business owners spend over 20 hours a week in that one area. The goal is simple: attract customers. But writing the message that will bring people to your website, social-media stream or store can be a daunting task.
“Motivating copy is what gets results,” says Toronto-based copywriting consultant Steve Slaunwhite, author of The Everything Guide To Writing Copy, “and non-writers can master it. If you learn the basic principles and you practice, you can get very good and very fast.” Here are Slaunwhite’s tips that will help you make the most of your words – and your time.
