Fashion retailer Aubainerie expands to Ottawa with $2M Place d’Orléans store

Clothes
Clothes

One of Quebec’s largest clothing chains has chosen Ottawa for its first Ontario store and says it plans to hire up to 50 employees ahead of its March opening.

Aubainerie, which has been working in recent years to shed its image as a discount fashion store, says it’s spending $2 million to bring its AUB44 concept to Place d’Orléans. The offshoot brand of the 74-year-old retailer is aimed at presenting a “younger, more contemporary” image.

Aubainerie will occupy some 24,000 square feet at Place d’Orléans. The east-end mall – which is owned by Primaris, a division of H&R REIT – was saddled with some 139,000 square feet of empty space in mid-2015 after Target and several clothing shops departed.

OBJ360 (Sponsored)

Giving Guide: Proud To Be Me

What we do Proud To Be Me is dedicated to empowering youth by providing Buddy Bench and mural programs, grants, and workshop development opportunities. We focus on building self-esteem, resilience,

Read More

The mall has since demolished some of its vacant areas in addition to attracting new tenants including clothing store Mark’s, which Primaris says occupies nearly 18,000 square feet.

The property owner still shows some 17,000 square feet as being available on the mall’s eastern edge.

Get our email newsletters

Get up-to-date news about the companies, people and issues that impact businesses in Ottawa and beyond.

By signing up you agree to our Terms of Use and Privacy Policy. You may unsubscribe at any time.

Sponsored

Sponsored

EVENT ALERT: Mayor's Breakfast with Ontario Finance Minister on Wednesday, Dec. 4 @ City Hall