Sacha Gera, senior vice-president, cloud products, Ribbon Communications

Sacha Gera
Editor's Note

Each year, OBJ and the Ottawa Board of Trade choose 40 of the region’s top young entrepreneurs and business executives and recognize them for their professional achievements, expertise and community service.


In these profiles, OBJ highlights some of this year’s recipients – their impressive accomplishments, what drives them and how they like to spend their downtime away from the business world.
See the full list of recipient profiles here and be sure to check out photos of the 2019 gala here.


Education: MBA, Ivey School of Business, Western University (2009)

Biggest obstacle overcome: Figuring how to serve in a demanding executive position while being an attentive husband and father to our triplet children. There is no cookie-cutter recipe or shortcut, and no one degree, course or mentor can prepare you for it.  

Biggest influence: Bono of U2. His passion and his ability to leverage his celebrity and his drive to make an impact on global poverty and HIV/AIDS while remaining a family man and a larger-than-life rock star is inspiring.

Most important lesson you’ve learned in business: People and relationships are the real assets behind any successful business. Employees will go the extra mile if you are empathetic and take the time to listen to them.

First job: Scanning inventory in the fibre-optic tech labs and stockrooms at Nortel.

Advice I’d give the younger me: Success comes from the intersection point of one’s passions and strengths ​– aim for the bullseye and the rest will follow.

I’m currently reading: The Subtle Art of Not Giving a F*ck by Mark Manson