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United Way East Ontario CEO urges community generosity amid economic uncertainty

Generosity, courage, and hope are vital as Ottawa navigates new community challenges

As I look into the community, I see what many of you are seeing: the threat of tariffs looming, the effects of worldwide conflicts, and so many heated opposing voices in the media we consume. Add to this the ongoing cost-of-living and mental health crises here at home, and it’s fair to say that we are living in unsettled, even turbulent times.

It is not surprising that some of us are worried about the future, or angry with the loudest voices saying destructive things about the values that we hold close to our hearts.

It can be easy to get lost in the noise and feel alone with our thoughts.

I am getting through this by pushing back against the negative messages that permeate our screens and by leaning into who I really believe we are. That has meant deliberately acting with kindness, hope, generosity, and sometimes courage.

I am thankful that I work for an organization, United Way East Ontario, that exists to bring our community together to address the toughest challenges. It means that I can put my energy into solutions that we know will work.

At United Way, we stand shoulder-to-shoulder with folks on the front lines of our community-wide crises related to poverty, housing and homelessness, mental health and addictions, barriers to child and youth success, and more.

I get to work with volunteers, leaders and organizations, who, every day, are doing everything that they can to make our communities better places – for every child, every senior, every person and every family.

Their work motivates me to be hopeful and generous, especially because I know their ability to do their work depends on all of us to be committed to better solutions.

So, I’m asking you to join me.

You’ve probably heard many leaders in the not-for-profit sector say, “we need you now, more than ever.” The reality is, the demand for basic needs like housing and food, social services, and crisis support is the highest it’s ever been and continues to rise.

It has been encouraging to see recent interest in ‘buy local’ and ‘buy Canadian’ campaigns because it shows that people are willing to put their money where their values are.

We know that regardless of how things continue to evolve, the social challenges we face will only get worse without donors stepping up for United Way right now.

No one knows what the future holds, but I do know that resilient communities are connected and caring. Neighbours lift each other up, we care about the most vulnerable people who need support, and we all work together to make our region better.

United Way is here to ensure we close the cracks in our community’s foundation before we risk losing those people who depend on us.

You have the power to help us by choosing to live into compassion, generosity, courage, and hope.

When we are generous with what we have to give, it makes today feel better and will make tomorrow even brighter.

Make a donation to United Way East Ontario today.

This article was written by Dennise Taylor-Gilhen,  Interim President and CEO of United Way East Ontario.

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