A new strategic affiliation between Stratford Intellectual Property and North IP aims to enhance the ways Canadian companies protect, manage, and utilize their intellectual assets. This collaboration combines Stratford’s expertise in IP strategy and patent services with North IP’s legal acumen in IP commercialization, monetization, enforcement, and protection, creating a comprehensive solution tailored for businesses seeking both robust IP strategies and first-rate legal support.
For Stratford Intellectual Property President, Natalie Giroux, the affiliation is more than a business opportunity—it’s a strategic alignment. “We’re incredibly excited to collaborate with North IP,” she says. “Our combined expertise enables us to deliver a full-spectrum IP solution that not only protects innovations but empowers companies to build and sustain valuable IP portfolios that drive growth.” Giroux sees this relationship as a way to bridge existing gaps in IP services by providing clients access to both proactive and responsive support across their IP journey.
Meeting the growing needs of Canadian innovators
In recent years, the importance of IP in driving innovation and prosperity has become a top priority for governments and companies across Canada, as businesses increasingly look to protect their proprietary technologies, processes, and brand identities. For Geoffrey North, founder of North IP and former VP of Intellectual Property at Intellectual Property Ontario (IPON), this affiliation represents a crucial step toward helping Canadian companies navigate and capitalize on their IP assets.
“In our discussions with Stratford, it was clear that we share a common mission—to enable businesses to thrive through strategic IP management,” says North. “Through this affiliation, we’re enhancing the IP ecosystem in Canada, providing end-to-end solutions that span IP creation, management, commercialization, and protection. Our approach is proactive, strategic, and designed to empower clients to grow and succeed globally.”
A comprehensive, client-focused approach
With Stratford’s extensive experience in patent and trademark services, and North IP’s legal expertise, clients can expect a tailored approach that meets their unique needs. Stratford will act as the effective intellectual property agency for North IP, allowing both businesses to offer a seamless process where patent and trademark work is tightly integrated with legal counsel on IP strategy, monetization, licensing, and protection.
Giroux highlights this integration: “For our clients, this affiliation means access to a cohesive team that manages their IP from end to end. It’s a streamlined experience that allows businesses to focus on what they do best — innovating and growing.” The affiliation strengthens both organizations service offerings by providing clients complimentary expertise, meaning clients walk away with not only patent and IP support but peace of mind that their portfolios are effectively managed and protected.
Strengthening IP awareness through education
Both companies recognize the importance of IP education in helping clients make informed decisions. “It’s not enough to simply offer services,” says North. “Our vision is to build awareness of the role IP can play in business success and empower our clients to make decisions with long-term benefits in mind. We’re dedicated to helping companies understand the nuances of IP so they can approach it strategically rather than reactively.”
Giroux echoes this sentiment, noting that the affiliation will support companies with resources that break down complex IP issues. “With our combined resources, we’ll equip businesses with the knowledge to implement an IP strategy that aligns with their goals. This approach empowers organizations to innovate confidently, knowing they have the support and understanding to make impactful decisions.”
Creating value through long-term impact
Beyond the technical aspects, both Giroux and North agree that their collaboration reflects a shared commitment to fostering innovation and creating meaningful, long-term value for clients. As North puts it, “We want to be part of the solution to Canada’s IP retention challenges. By providing the right tools and strategies, we’re not only protecting IP but also contributing to the economic growth of Canadian businesses.”
Giroux envisions this affiliation as a means to ensure Stratford and North IP’s clients can build resilience in an increasingly competitive marketplace. “We’re here to help companies go beyond IP protection. We want them to see IP as an asset that can evolve with them, enhance their competitive position, and open up new growth opportunities.”
Through this affiliation, Stratford Intellectual Property and North IP are setting a new standard in IP management, demonstrating that strategic affiliations can play a pivotal role in strengthening the IP ecosystem for Canadian innovators. With an integrated service model and a commitment to client education, this collaboration aims to drive a culture of proactive IP management that positions Canadian businesses for success.
