WicWac was born from observing hardworking service professionals juggle too much – rushing between jobs, managing phone calls, and still trying to make it home for dinner. Many mobile professionals and independent contractors are constantly on the go, buried in paperwork, missed messages, and disorganized systems.
The company recognized how much time was lost by service pros to administration, and how that time stole not just income, but peace of mind. Thus, WicWac’s intelligent mobile platform, which solidifies digital engagement for service businesses, was born in Ottawa with a mission: To give time and control back to the people who keep our communities running.
How WicWac helps businesses and address their pain points
Running a service business is tough: Unpredictable payments, time-draining admin, and costly customer acquisition. According to the Canadian Federation of Independent Business, about 40 per cent of small business owners say managing cash flow is their biggest challenge.
As Forbes notes, acquiring a new customer can cost five to seven times more than keeping one – making retention essential.
WicWac’s platform addresses these issues with a plethora of embedded features, along with baked-in, game-changing features to empower business owners – such as Text-to-Pay, so clients can pay instantly via SMS – and Automatic Fund Verification, which confirms payment ability when the job is agreed upon between business and customer. This translates into solid cash flow, fewer losses, and more repeat customers.
Helping to address the labour shortage
Canada’s labour shortage in the trades is a growing concern. According to BDC, business owners often spend up to 30% of their time on administrative tasks, time that could be billable.
WicWac helps ease the strain by helping service businesses simplify and scale operational effectiveness. By simplifying operations, WicWac lowers the barrier to entry for new workers and helps existing professionals run more efficiently and professionally. Automated scheduling, billing, and follow-ups free workers to focus on their craft, helping the trades become more accessible, scalable, and economically resilient.
Not just technology – a pillar in the community
WicWac isn’t just a business tool: It’s a discovery platform connecting consumers with verified, trusted service providers in their area, helping keep funds in local circulation. In an era dominated by large marketplaces, we believe small, local service businesses deserve the same opportunities and visibility as big box stores.
“We are a pillar in the Ottawa service economy,” said Gabriel Olivier-Fortier, Digital Community Engagement Lead, “Small service businesses power this city, and we’re here to help them thrive.”
WicWac is proud to be building something in Ottawa that supports local businesses across Canada, such as one local service business that grew fivefold after joining WicWac. By getting instantly indexed on major search engines, the company boosted its online visibility, while our content support increased their credibility. Automated tools kept them organized and responsive, turning leads into loyal customers. The result: Growth, customer retention, and better customer experience.
WicWac’s promise: Powerful business support, so its customers can focus on revenue
WicWac helps service business owners run their business from anywhere – whether they’re in the field, between jobs, or catching a break. From booking to billing, everything happens seamlessly in the background so services businesses can focus on revenue, not the paperwork. A better use of an owner’s time can only be a good thing.
Discover how WicWac can save you time and grow your business. Visit wicwac.com or contact them here to get started.
