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Is relying on anonymous strangers for your company’s future success really a good idea?

Alphabet Creative doesn’t think so – but that’s what’s happening, as organizations outsource their brand story and marketing to AI tools

“Alphabet Creative Content Strategist Meagan Kelly, Senior Account Manager Jessica Evans and Senior Art Director Yang Li”
“Content Strategist Meagan Kelly, Senior Account Manager Jessica Evans and Senior Art Director Yang Li”

Celebrating 25 years in business, Alphabet has seen a lot of change in the brand marketing world – and most of it has been dynamic, amazing and a much-needed evolution, allowing brands and businesses to find their audiences and generate revenue efficiently and cheaply. 

More recently it’s become even easier to create words, images and even videos that represent your company’s image to your potential customers. There’s no doubt that AI’s are incredibly empowering and useful tools for businesses. Alphabet has leaned into the technology, encouraging staff in every discipline to find ways for AI to make their job more efficient.

Empowering the team with AI

The initial results have been encouraging across the company’s four areas of discipline: Strategy, creative, technology, and media.

  • Market and consumer research becomes faster, informing better decisions.
  • Creativity flourishes by avoiding mundane repetitive creative tasks like resizing ads and photo touch-ups.
  • VP Technology, Devon Kunkel, helped create AI agents to connect workflows and complex customer user flows to make development faster.
  • The media team’s research and reporting cycles are condensed, allowing more time for strategy, planning, and campaigns.

Your brand is for people – and it should be curated by people

There’s one crucial area where you won’t find AI usage at Alphabet, however, and that’s in creative development. 

Technology and techniques come and go, but the team at Alphabet Creative believes your brand’s image and story should be consistent. It should be human, resonant, engaging – and above all, true. Your brand should speak to your customers like a friend, an advisor, a human. It should be unique and impactful. Your advertising, social media, and web content should be curated and crafted to stand out from your competition and create a bond with your customers. 

Alphabet Creative Senior art director and brand designer Yang Li
Senior art director and brand designer Yang Li

It takes discovery, insight, expertise, and creativity to nurture that bond – not a woodpecker robot following your customers around the internet with AI slop advertising.

AI enlightens and empowers marketing. AI does not equal marketing.

Here’s an example: Alphabet’s creative director, Steve Bowker, a bonafide motor car nut, recently shared an article citing an AI generated motorcycle blog using AI generated false content about AI generated Yamaha motorcycles that … just don’t exist. The AI completely hallucinated the entire thing. The author of the article also found the content using ChatGPT. 

So, it was actually a bot creating content for a bot. It was a hallucination that was completely untrue – fake content. 

That’s an extreme example, yes, but it’s prescient. And we should take it as a cautionary tale.

On the other hand, if you’re interested in seeing some examples of Alphabet’s brand work for real clients just like you, check it out here. Your brand can be the fuel that drives the growth you’re looking for, and Alphabet can be your partner in that growth.

“The studio space is open concept encouraging natural collaboration”
“The studio space is open concept encouraging natural collaboration”

 

Alphabet is a registered trademark in Canada. www.alphabetcreative.com

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